You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign:
You can create your URLs by hand or you can use a URL generator. There are three generators. Be sure to use the correct URL generator because the URLs to websites, the Google Play Store, and the Apple App Store are each a little different from each other.
My personal favourite extension for this is here:
Once you have installed this into your browser (Edge Modern/Chrome) then head over to the website you want to set up tracking for. Click the little icon top left
Sync Google My Business to Google Analytics
And the UTM Generator will load. Simply enter your information. The example below is the tracking we have set up from our Google My Business page and it will sync to our Google Analytics